Yahoo7 and The Guardian suffer more than 10% decline in latest Nielsen rankings
A number of Australia’s major news publishers suffered digital audience declines of more than 5% in April, with The Guardian dropping by 14%, new Nielsen figures show.
The latest digital ratings monthly (DRM) figures saw The Guardian Australia fall from 2.810m to 2.457m for the month of April while Yahoo7 News – which was recently sold back to Oath – fell by 12% from 3.154m to 2.816m.
The Guardian took one of the biggest hits this month
Apparently Ian was going cafe to cafe refreshing the home page and now he’s gone you can see that was 14% of their traffic.
Hey Anonymous, that’s about 360k soy lattes – Ian mustn’t have slept for days!