F.Y.I.

Yahoo!7 to launch Banzai

July 28, 2010 12:03

New men’s lifestyle portal Banzai will launch tomorrow as part of the Yahoo!7 Network.

The announcement:

Yahoo!7 is launching a new men’s lifestyle destination, BANZAI, in a move to attract a new male audience. The new site, which will be part of the Yahoo!7 Network, is aimed at Australian men aged 25-45 years and focuses on fitness, adventure and boardsport lifestyles.

BANZAI caters for both the active sportsman, and the sports enthusiast in six sporting categories including running, cycling, multi-sport, surf, snow and adventure. The new site will offer content from some of Australia’s leading brands, information about upcoming events, competition results, and practical how-to information.

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