Yahoo!7 unveils two new online ad formats

Yahoo!7 has unveiled two new online advertising formats it claims are Australian firsts.

The announcement:

Sydney, Australia, October 24, 2011 – Yahoo!7 today announced two new ad formats within Yahoo!7 Messenger and Yahoo!7 Mail which are new to the Australian market. The innovative ad formats, Messenger Insider Takeover and Mailbox Takeover, build on Yahoo!7‟s range of interactive ads already available to Australian advertisers.

Yahoo!7 Messenger Insider Takeover
Messenger Insider Takeover is an advertising opportunity for placement in the Yahoo!7 Messenger Insider window. An uninitiated Over The Page (OTP) will appear for a maximum of five seconds, which will act as a teaser to entice the user to initiate a larger ad panel. The full OTP can contain video, games and other interactive elements, giving advertisers a canvas to deliver high impact experiences.