Features

Year In Review: September – Fake viral factory owns up; Rusciano’s meltdown; Vale Michael Ball

2016 was another year of major change and transformation in the media and marketing world. Mumbrella provides a month-by-month recap of the most read and biggest stories that affected the industry.

Simon Canning

December 30, 2016 12:30

September began with the world entranced by a viral video of a hawk dumping a snake on an unsuspecting family picnic. The terrors of Australian Fauna writ large. But it soon emerged that production shop The Woolshed Company was behind the hawk stunt to promote AFL team Hawthorne (aka The Hawks).

https://www.youtube.com/watch?v=h0wiqkWhlPw

One of the the advertising industry’s most famous names, controversial Saatchi & Saatchi boss Kevin Roberts, bowed out ignominiously after being slammed for claiming the debate about women in advertising was “over” and they were happier in non-executive roles.

Just days after his comments went viral he brought forward his retirement, but not before attacking the “cold and timid souls” who attacked him.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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