Yellow and White Pages celebrate bakers in new directories campaign
Yellow Pages and White Pages have created an ‘ode to baking’ as part of its launch of its directories which feature Australians with their personalised cake recipe.
Some of the faces of the Yellow Pages Cover Program 2017.
Created by Haystac Content, the new ad shows a grandmother, a man, a mother and children helping to prepare cakes from scratch and sharing the baked goods.
A narrator speaks in the background about baking, proclaiming an ‘ode’ to the activity, and poses the question, ‘How do you bake?’
