Yellow Wiggle Greg Page stars in Heart Foundation’s ‘Hand on Heart’ national campaign
“I’m going in for open heart surgery. I may not make it so, you know, love you all, and I’ll see you in the morning, hopefully.” That was the phone call then-24-year-old Geoff had to make when he unexpectedly experienced tingles down his arm and chest pain. Now, the cardiologist-in-training’s story serves as a warning to others in the Heart Foundation’s new national ‘Hand on Heart’ campaign.
Geoff’s hero film – which kicks off the campaign today and will air for eight weeks – is joined by another starring Greg Page, better known as the Yellow Wiggle. At the start of the year, Page collapsed on stage during a reunion show for The Wiggles; he’d suffered a heart attack.
I very different campaign from the Heart Foundation. Captivating, engaging and visually stunning. My father died from a heart attack when I was 5. The work the Heart Foundation does is incredibly important and it’s good to see their marketing reflect the amazing impact they strive to make.
Different agency – they got it right this time. Really arresting films. Certainly helps for a brand to have some well known Australians backing the campaign.