YMCA Victoria hires Reactive for digital work

YMCA Victoria has hired Reactive as the youth hostel brand looks to improve the user participation of its websites.

The announcement:

Digital agency Reactive has been appointed by YMCA Victoria (www.victoria.ymca.org.au) to implement the digital strategy and redesign for over 50 YMCA managed community websites throughout the state of Victoria. Reactive was chosen by YMCA because of its innovative multi-website integration approach all within a centralised ‘fresh faced’ platform.

YMCA Victoria is a community based charity that supports people, families and communities, largely through recreational opportunities, in settings including recreation and aquatic facilities, health clubs, student accommodation, youth justice facilities, schools and child care centres.