Yo Pro launches free 66-day fitness challenge featuring influencers and Olympians
Danone’s yogurt brand Yo Pro has launched a free 66-day fitness and nutrition program to challenge Australians to “come out of isolation fitter than they went in”.
The program will feature 10 of Australia’s biggest fitness influencers, as well as world number one tennis player Ash Barty, swimmer Kyle Chalmers and slalom canoeist Jess Fox, who were announced as Olympic ambassadors for the brand last month, prior to the 2020 Tokyo Games being postponed.
Developed by Emotive and Lampoon Group, over 100 individual pieces of content have been created for the challenge, including at-home workouts, meal plans, and mindfulness sessions.
