YOLO unveils social experiment in new SBS series ‘For the Love of Meat’
YOLO has announced two of its creative partners will feature in a social experiment on new SBS series ‘For the Love of Meat’, hosted by Matthew Evans.
Airing tonight on SBS, the series will feature a social experiment launched by YOLO, with founders Paul Fenton and Justine Metcalfe who team up with Evans, in an attempt to convince a fast-food chain to use higher-welfare chicken.
Speaking about the social experiment, Paul Fenton, YOLO creative partner said: “We’re really proud of the results of what started as an experiment to encourage a renowned fast-food chain to switch to sourcing higher-welfare chicken.”
I’d like to see a “Who do you think you are?’ episode where a teary chicken is changed forever when it goes back to discover that under those fluffy feathers is a dinosaur. Where did it all go wrong?
The show put me off eating all chicken.