The complex task of measuring successful innovation programs
As financial firms rush into developing innovation centres, David Woodbridge, managing director of Project Worldwide’s The Labs Consultancy, warned building a successful lab is not a simple task.
Speaking at Mumbrella’s Finance Marketing Summit, Woodbridge added success is more than just the number of participants – with organisations needing to get “the right people in the space”.
David Woodbridge, managing director of The Labs Consultancy at Project Worldwide
