You gotta love a multileveled integrated big idea

February 18, 2010 1:39

Dr Mumbo’s press release headline of the day goes to Draft FCB:

“DraftFCB Creates First Lindt Gold Bunny Hunt for Easter. Agency Devises Multileveled Integrated Big Idea with Mainstream Feeding into Online Experience. National Clue-Solving Challenge to Find and Win $20,000.”

Quite

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Topics

Advertising Draft FCB

3 COMMENTS

Mr Corbett 18 Feb 10

or…“DraftFCB creates an online game and spends some money to try and get people to it. And It has a prize if you win.”

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paralacausa 18 Feb 10

… or “DraftFCB Hustles Hidden Hare Hyperbole”

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Ella 19 Feb 10

Heavy Hitting Hare Hoo-Ha Harvests Happy Hoppers?

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You gotta love a multileveled integrated big idea

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