‘You have to have a brand that you trust,’ says Dr Norman Swan

July 20, 2022 11:09

During a session today at Mumbrella360 in Sydney, hosted by Darren Woolley, Dr Norman Swan stressed the importance of brands in Australia needing to have “trust”.

“The most important thing you have to have is a brand that you trust,” he said. “You have to have a message that’s transparent and trustworthy and if you’re not, or abusing that trust, or taking a risk, you will be found out. And that’s what the Fossil Fuel industry is figuring out.”

(L-R) Darren Wooley and Dr Norman Swan

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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