‘You haven’t been drinking alone’: The Alcohol and Drug Foundation sends message to parents about alcohol consumption in isolation
A Zoom party of children has sent a message to parents to leave behind the potentially harmful drinking behaviours they have picked up during the COVID-19 lockdown.
The children featured in the Alcohol and Drug Foundation ad repeat phrases regularly used about the consumption of alcohol, including “sucking the guts out of a few cold ones” and “it’s gotta be 12 o’clock somewhere” whilst drinking non-alcoholic beverages like an orange juice or ‘slab’ of chocolate milk poppers.
A poll commissioned by the Alcohol and Drug Foundation found that 29% of parents had increased their alcohol intake during lockdown and almost one in six said they had been drinking every day.
