‘You need to get very clear about the story’: NRMA CMO talks marketing one of Australia’s biggest brands

When the chief membership officer of NRMA joined the famous Australian brand earlier this year, her question to the team was simple: What’s the story?

Appearing on a new episode of Mumbrella’s one-on-one podcast, Victoria Doidge discussed joining the company in April and the challenge of being tasked with leading the marketing for one of the country’s biggest brands.

“I think first and foremost, you need to get very clear about the brand story,” Doidge told host Neil Griffiths.

“Any newly appointed chief marketing officer needs to be very clear with the executives and the board [so] that everyone is really aligned behind the brand strategy.