You wait all day for an ECD, then three come along at once

The title of “creative director” in PR agencies is not half as rare as it seemed a few weeks back.

After Kat Thomas taking on the ECD title at One Green Bean, and this week’s announcement of Stellar making a similar appointment, Dr Mumbo learns that Liquid Ideas founder Stuart Gregor quietly gave himself the creative director title some months back, but didn’t make a song and dance about it.

Which is very modest for a PR man.