YouGov acquires Galaxy Research

December 13, 2017 9:45

YouGov has acquired local opinion polling firm Galaxy Research with David Briggs, Galaxy’s founder and Manager Director, to lead the rebranded YouGov Galaxy.

Galaxy, which was Briggs founded in 2004, is best known for managing The Australian’s political survey, Newspoll, while YouGov, which is based in the UK, launched its Australian operations two years ago. The combined company will have a staff of 11.

David Briggs will lead the combined YouGov Galaxy

“Becoming part of YouGov gives Galaxy access to an enviable global profile, a high-quality proprietary panel and operating platform. We look forward to working together to realise our combined ambitions,” said Biggs in a media statement.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

David Briggs Galaxy Research YouGov