YouGov launches AI-powered ‘Brand Index Voices’ qualitative tool

YouGov has launched BrandIndex Voices, an AI-powered qualitative tool that provides insights into consumer perceptions and the reasons behind brand tracking metrics. This innovative platform allows brands to engage with real consumers and gain deeper understanding of brand health faster than traditional research methods.

The announcement:

YouGov, the international research and data analytics group, has launched YouGov BrandIndex Voices, a qualitative data product that collects and analyses consumer conversations on a quantitative scale to reveal why brand perceptions change.

The innovation combines YouGov’s verified proprietary panel of real people with AI that makes it possible to converse with people in a natural way to understand the narratives, hesitations and emotional nuances driving consumer perception.