Youi partners with NRL as new sponsor of referees

February 9, 2017 4:06

Insurance company Youi has signed a sponsorship deal with the NRL to have its brand emblazoned across the shirts of the football code’s referees.

Youi is replacing AAMI as the NRL’s referee sponsor

The move by the insurer sees the brand replace AAMI, with Youi signing on as the sponsor of referees for the next two years.

As part of the deal the NRL will align the code’s officials with Youi’s ‘Make It Count’ marketing campaign.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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