You’re probably doing mobile ads all wrong, warns top Facebook exec

Adam Thorn

August 11, 2017 1:57

Marketers need to completely rethink adverts before they put them on mobile screens, advised Facebook’s group industry director Paul McCrory.

McCrory was speaking alongside American Express VP Trudie Newcomb at Mumbrella’s Finance Marketing Summit in a session titled ‘The Last Days of Last Click’.

McCrory (centre) on stage with Newcomb and Mumbrella’s Simon Canning

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

Topics