Youth charity Ladder launches ‘Homepage for the homeless’
Patts Melbourne has launched a campaign for youth homelessness charity Ladder.
The campaign asks people to feature links from 11 participating retailers on their homepage, and up to 15% of everything bought through those links will be donated by the store to the homeless.
Leanne Rayner, fundraising and communications manager at Ladder, said: “Ladder is extremely grateful to have worked with GPY&R as a pro-bono client for the past few years, and Homepage for the Homeless has been our best project yet!”
Like it. Pretty clever and simple stuff really.
Brilliant. Absolutely brilliant. One of those ideas where I can only kick myself that I dd not come up with it. Well done
Needed a better VO – fell asleep