YouTube audiences hunt for nostalgia and how to videos, survey claims

May 8, 2018 8:00

YouTube audiences are increasingly relying on the platform for instructional videos and to relive their younger days, the Google-owned service has claimed in a survey released this morning.

“People are looking to be entertained, inspired and educated,” Caroline Oates, head of brand advertising at Google Australia told Mumbrella ahead of the release.

In the survey, which questioned over 2,500 Australian respondents, YouTube found millennial users were increasingly using the service to improve their skills.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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