YouTube Kids beats all platforms, leaves TikTok far behind on visit duration

YouTube Kids is proving to be the world’s best babysitter, with new data showing dwell time on the platform is longer than any other social media or entertainment platform on the net.

According to Similarweb data, crunched by DesignRush, YouTube Kids has the highest visit duration of any platform, with the average time per visit clocking in at 20 minutes 40 seconds. This is slightly longer than regular YouTube visits, which have an average duration of 20 minutes 23 seconds.