YouTube sensation Andy Cooks fronts new Suntory BOSS Coffee campaign
Suntory BOSS Coffee has launched a new campaign via It’s Friday, featuring chef and social media personality Andy Hearnden, better known as Andy Cooks.
Celebrating the bold ambition fuelled by BOSS Coffee, the campaign showcases Hearnden’s inspiring career journey – which led him to over 4.2 million Instagram followers, 5 millions YouTube subscribers, a cookbook, and more.
Knowing the value of hard work, Hearnden’s passion and determination aligns greatly with that of Suntory – always striving for what’s next.
“I’ve been a Suntory BOSS Coffee fan for years, so getting to partner with them was a no-brainer,” Hearnden said.
The iced long black has always been my favourite – it has that real coffee kick I need to keep up with everything I’m working on. I’m thrilled to be working together to share the ambition and great taste that Suntory BOSS Coffee is all about.”
Head of Oceania market execution at Suntory BOSS Coffee, Morgan Loveridge, added: “We’re excited to team up with someone who truly knows the power of ambition and the taste of success.
“Andy doesn’t just represent great food; he’s a testament to relentless drive and creativity – values at the heart of Suntory BOSS Coffee.”
It’s Friday’s CCO, Vince Lagana, concluded: “As someone who knows the importance of both taste and ambition, Andy’s goals and drive align perfectly with Suntory BOSS Coffee’s ambition to help ambitious workers keep achieving.”
The campaign is live across social, digital, and OOH.
Credits:
Client: Suntory BOSS Coffee
Creative Agency: It’s Friday
Production
Production Company: Good Oil
Director: Adam Stevens
Executive Producer: Sam Long
Producer: Clare Shervington
Post Production: The Editors
Editor: Mark Burnett
Sound and Music: Squeak E. Clean
Photography: Juliet Taylor
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