YouTube steps up competition with TV as Google launches new advertising tools

September 25, 2017 5:09

YouTube will be launching four new video ad tools to make the video platform’s content more compelling to television advertisers, the video service will announce on Monday at the Advertising Week conference in New York.

The four services include improved ad unit creation tools, measurement services and more integration between YouTube’s advertising offerings with Google’s Adwords service.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

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1 COMMENTS

Beau Ushay 26 Sep 17

Haven’t experts been saying for the longest time, that brands should optimise their ads for digital and not just run the TVC online? Looks like Google got tired of making that argument..

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