YouTube, TikTok, and Heaps Normal among leading brands signing up for Ausmusic T-Shirt Day
Brands including the likes of YouTube Music, TikTok, Google, CUB, and Heaps Normal have signed up to support Ausmusic T-Shirt Day, an annual fundraiser by Australian music industry charity Support Act.
Ausmusic T-Shirt Day – taking place on November 28 – celebrates local music and talent while raising funds to assist Australian music workers in crisis.
Australia’s ‘who’s who’ of music, screen, and sport have thrown their support behind the charity, including this year’s ambassadors – ABC’s Tony Armstrong, singer-songwriter Missy Higgins, and actor and singer Ayesha Madon.
“It’s great to be joining so many amazing Australian voices supporting Ausmusic T-Shirt Day this year,” Higgins said. “Not only are we celebrating the brilliant depth of incredible Australian music, but the campaign helps to keep the music playing for everyone working in Australian music by raising funds for Support Act.”
A number of leading brands have also shown their support for the fundraiser, including ARIA, Live Nation, Moshtix, Spotify, YouTube Music, Google, CUB, and more.
Social media platform TikTok are supporting the campaign with a special announcement coming on November 1.
“With Ausmusic Month upon us, now is the time to create a fundraising team at work or with friends, make sure that you have your Ausmusic t-shirt at the ready, and to wear and donate now or any time in the lead up to, and on, Ausmusic T-Shirt Day on 28 November,” said Clive Miller, CEO of Support Act.
“Remember, life’s better with Australian music and this is our opportunity to help raise urgently needed funds to support music workers across the country doing it tough.”
A number of ambassadors also contributed to the design of the 2024 t-shirt, joining the likes of Paul Kelly, Powder Finger, Royel Otis, G Flip, The Wolfe Brothers, and Teen Jesus and the Jean Teasers. This year also features a special Mobmusic t-shirt curated by triple j Blak Out presenter and artist Nooky.
There are several ways to get involved with Ausmusic T-Shirt Day, including purchasing a t-shirt with the proceeds going to Support Act, or donating directly to the campaign.
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