YouTube users watch less TV, listen to less radio and read fewer newspapers
The growing popularity of YouTube is bad news for other media, a survey of users by the brand suggests.
According to YouTube’s survey of 3000 Australian users, they are spending an average of one hour and nine minutes per week on the site, with half of them saying they are giving up other media as a result.
Those surveyed said they were watching an average of 29% less TV, and 20% less on newspapers, radio or other sites.
The numbers are contained in a new video uploaded to YouTube yesterday:
how many youtube users are going to the site, and how many are via embeds?
and also, did they ask how many users are watching more TV, reading more press/mags (like Morgan does)
If i spent an hour on youtube a week, i will die from boredom.
Maybe an hour for 4 months is more like it. I’m under 30.
Also, the embed vs actual site is a relevant question.
I watch scary scenes in youtube and some training videos for my business.
just more web spin. “it’s australia online” … riiiight.
loads of numbers – who knows what they really mean.
THE online industry has suddenly discovered almost 2 million more Australians are using the internet than previously thought, and will lay out the proof today with official figures from a revamped research panel at Nielsen.
Nielsen says there are now 13.8 million online users in Australia, up 1.9 million from 11.7 million last week.
Major online publishers have already flagged their intent to use the new figures for an assault on advertising revenues in other media sectors.
The chief commercial officer of News Digital Media, Ed Smith, told the Herald yesterday that two-thirds of the free-to-air TV industry’s advertising volumes would be wiped out within five years as online distribution of video content became ubiquitous.
“If you go forward five years to what [free-to-air] TV will look like, it will be live sport and news, that’s all,” Mr Smith said.
“Premium video content will be delivered by pay TV and [internet protocol] TV. If metropolitan [free-to-air] TV is a $3 billion ad market at the moment, there will be $1 billion left.”
With YouTube logging 3.6 Billion searches last month, we simply can’t keep them out of the search discussion any longer. They are effectively the world’s second largest search engine (owned, naturally, by the largest).
YouTube gets 107 Million unique visitors a month, according to Greg, and racks up an average of 65 views per visitor each month. Each minute of the day, there are 20 hours of new video content being uploaded. Those numbers are pretty staggering and there is clearly plenty of competition.
🙂
probably has something to do with this, YOUthinkTUBE
TV = YOUdon’t thinkTUBE
liek zomg traditional media is falling because peoples are liek watching the youtubes! No wai!
No shit. But I spose this industry needs its stats on what percentage are married before the claim can have any substance.
You can have all the users in the world … but you also need to guarantee a quality, safe environment for advertisers in terms of content and user comments
For web, the quantity battle is a lot easier to fight than the quality one. I’m not sure anything in that spin video addresses the key questions advertisers have around youtube.
There are currently four* billion mobile phones in use worldwide and there are almost seven billion people. Mobiles have exceeded the number of TVs and computers and unlike those devices, mobiles are carried everywhere and are hardly ever turned off. Achieving this milestone confirms there is continued solid demand in the mobile industry and it puts the global market on a path to reach a staggering six* billion connections by 2013. A captive audience of four billion people represents an awesome opportunity for advertisers to grab their attention, even though it’s on a small screen, with well targeted relevant advertising messages via mobile websites.
The iPhone has created a mini revolution in the smartphone industry, even though it wasn’t the first smartphone available on the market. In the last few months, we’ve seen the mass adoption of superior smart-phones from Apple, Google, Samsung and Nokia. According to Apple, in July this year it sold 5.2 million iPhones were sold in the previous quarter, which thanks to the release of the iPhone 3G S means a year-on-year increase of 626 percent.
🙂