F.Y.I.

Y&R Brands picks up Jenny Craig

December 9, 2010 5:06

Jenny Craig has appointed Y&R Brand’s George Patterson Y&R and Professional Public Relations to handle its integrated communications.

The announcement:

Y&R Brands has signed the Jenny Craig business, with George Patterson Y&R and Professional Public Relations (PPR) appointed to manage the integrated communication requirements of the leading weight management company.

Jenny Craig Managing Director, Amy Smith, said that the move was strategic and designed to strengthen ties with the global Y&R Group.

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