F.Y.I.

Y&R consolidates agency’s retail and shopper marketing capabilities

May 8, 2014 12:17

Y&R has announced the consolidation of the agency’s retail and shopper marketing capabilities into a single, unified network, Labstore.

The announcement:

David Sable, Global CEO of Y&R, announced today the consolidation of the agency’s retail and shopper marketing capabilities into a single, unified network, Labstore. Jon Bird, who was a co-founder of Y&R’s successful retail marketing agency, IdeaWorks, in Australia and New Zealand, moves to New York to take on the new role as its Global Managing Director.

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Topics

Y&R