Y&R lands Emirates
Y&R Brands has emerged the winner of a pitch for airline Emirates after a contest involving six agencies.
A statement from the agency read:
Emirates has appointed Y&R Brands to handle its creative account in Australia following a competitive six-way pitch.
The win will see Y&R Brands’ integrated offering put into action, as the agency takes on a range of creative aspects including advertising, digital marketing, event branding and trade communications.
Boutros Boutros!
best name ever.
They should be very pleased with that win. Y&R has been chasing an airline for years.
But the Emirates DSVP fella – a made up name, surely?
Real name.
Check out Seinfeld quotes …..
Boutros Boutros ‘Golly!’
reminds me of the infamous boutros boutros-ghali of the UN
he’s real. rocking a 3 button suit too
http://www.sport360.com/articl.....s-airlines
From head of the UN to DSVPCC
Good win, dynamic airline
Nice one Russ.
A blow for Saatchis though. Can’t be much left there now.
Y&R joins the mile high club. Nice.