Yubo launches online and OOH campaign ‘Friends, Not Followers’

Calum Jaspan

April 19, 2021 10:48

Social media platform Yubo has launched its first global campaign in a mission to abolish social media ‘followers’.

The ‘Friends, Not Followers’ campaign will be led by a series of Out-Of-Home (OHH) advertising in Australia, along with a partnership with Amazon-owned streaming platform, Twitch.

Yubo CEO Sacha Lazimi

Targeted at its growing number of youth users, including 1.1 million Australians, the campaign is urging its users to forge friendships on its online community.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.