Zambrero launches million dollar burrito in new campaign via Lionize

Mexican food chain Zambrero has launched a new campaign via Lionize with a prize pool worth over $2 million.

Part of Zambrero’s “Zam Right” brand platform, one in six Zambrero customers can walk away with an instant prize of food, drinks, gift cards or fuel cards.

In the 15 second spot, a burrito full of $100 bills spins around as a voiceover announces the prizes. The spot ends with the tagline: “Zam right”.