Zenith Brisbane wins RACQ media account

Darcy Song

March 7, 2023 10:34

Royal Automobile Club of Queensland (RACQ) has named Publicis agency, Zenith Brisbane, to manage its media planning and buying activities, following a pitch.

The company provides services including roadside assistance, insurance, banking and travel to its members. The incumbent media agency was UM.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

RACQ Royal Automobile Club of Queensland Tim Cochrane Warwick Taylor

2 COMMENTS

Who knows 7 Mar 23

What does this mean for UM / Mediabrands in Brisbane? Arguably this is (was) their only client.

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Malcom Connor 8 Mar 23

Thank you for your concern of UM Brisbane anonymous “Who knows” reader.
UM/Mediabrands employ over 40 talented media professionals in the amazing state of Queensland. We provide communications strategy, planning, buying, search, social and programmatic solutions to our local, national, and global client base.
We’re sad to see RACQ leave the business, but super excited by the future opportunities offered in Brisbane.
Happy to chat on this in person so please reach out.
Kind regards,
Malcom Connor,
UM Australia COO
(living and loving life Brisbane).

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