Zenith predicts local ad spend will grow 2.1% this year, and 1.1% in 2020
According to Zenith’s advertising expenditure forecasts, local ad spend will grow 2.1% this year, and 1.1% in 2020.
The agency’s Sydney head of investment, Elizabeth Baker, said the market will continue to grow, but that growth will sit between 1% and 2% until 2022.
Zenith’s Elizabeth Baker
