F.Y.I.

Zenith reinvents its strategic offering

September 5, 2016 9:18

Media agency Zenith has restructured its strategic offering with the establishment of four new disciplines.

The goal of each discipline – insights, strategy, innovation and communications planning – “is to deliver best-in-class marketing and communications solutions for clients”.

The restructure follows on from Publicis Media appointing Matt James as CEO following on from a global realignment of its brands which saw ZenithOptimeida rebranded Zenith.

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