Zenith tops Comvergence media agency rankings

Publicis Groupe’s Zenith has taken the top spot in Comvergence’s latest Australian media agency rankings, winning and retaining US$120 million (A$175 million) in business in 2025.

The rankings, which account for new business wins, retentions and losses over the year, place WPP Media’s Mindshare and Essence Mediacom in second and third, with US$112 million and US$110 million respectively. Notably, Mindshare’s total was driven entirely by new client wins.

Independent agency Brainlabs and Omnicom Media Group’s PHD rounded out the top five, recording US$64 million and US$53 million in total business wins for the year, according to the France-based media performance monitor.