Zenith wins Honda media brief
Zenith drives off with Honda's media remit.
Honda Australia has appointed Zenith as its new media agency-of-record following a recent competitive pitch.
Zenith Media Australia will join creative lead Special Australia and public relations agency Burson on the automotive brand’s agency roster.
The agency change forms part of an effort to “elevate the brand’s marketing, communications and digital experience” and follows last year’s appointment of Eva Barrett as Honda Australia’s new CMO.
So it went back to Zenith after 18 months even though Zenith didn’t look to retain it when it last went up for pitch? I think that is more the story…