ZenithOptimedia ad forecasts predicts lacklustre ad growth, amid weakness in key sectors

September 22, 2014 12:32

Zenith Optimedia CEO Ian Perrin

The latest ZenithOptimedia advertising forecast predicts that while the second half of the year will likely see better growth in the ad market than the first half of 2014, the next few years are likely to continue to see lacklustre growth with weakness in particular key sectors.

“Coming off the back of a flat second half of the year in 2013 ,with all of the government spending coming out of the market (post the federal election) there is some scope for growth in the next six months,” Ian Perrin, CEO of Zenith Optimedia told Mumbrella.

“The most concerning area for us is a continued lack of spend in retail, finance and FMCG. Those are the slow categories and are obviously significant and large categories and until we start to see some buoyancy back in those three areas we will see consistent stagnant growth.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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