ZenithOptimedia retains $81m Reckitt Benckiser
Media agency ZenithOptimedia has held on to one of the largest FMCG brands in Australia retaining the Reckitt Benckiser account, following a recent competitive pitch, Mumbrella can reveal.
Reckitt Benckiser is one of Australia largest advertisers with brands such as Nurofen, Harpic, Durex, Mortein and Aeroguard among their products.
The account, valued by Nielsen at $81m last year, is an important win for ZenithOptimedia which last year lost both the NAB and portions of the News Corp Australia account.
“Reckitts is the fourth largest advertiser in Australia and so a really important client for us given the number of brands they have and the success they have had as a business over the last few years,” Ian Perrin, CEO of ZenithOptimedia, told Mumbrella.
No omnicom or GroupM agencies in the pitch?
Guess they are happy working with the 2ndgraders
@Kim maybe those Omnicom/Group M agencies politely declined…
Congratulations ZO.
@Kim “LIKE”
Well done Kim. Any opportunity to bag others….
Thanks Henry.
Brilliant work Pez
Congrats to the team who works so hard on that piece of business every day.
Well done and well deserved
Kim, nice to see you’re brave enough to put your name to that comment.
Congrats to the RB team, great work.
Great work ZO, also good news to hear though other channels that more will be sent digitally. Keep up the good work Mel and the team
Congratulations guys!
@Kim… suppose you’ve never heard of global conflicts?