ZenithOptimedia’s Aaron Michie departs to head Australian operation of Guardian Labs

Michie: Moves from ZenithOptimedia to head up Guardian Labs locally

Chief innovation officer of ZenithOptimedia Aaron Michie is to depart announcing he will move over to the Guardian Australia to head its branded content division, Guardian Labs.

Michie will be responsible for growing its branded content revenues and content delivery in Australia and will report directly to Guardian Australia’s managing director Ian McClelland.

Ian McClelland, managing director, Guardian Australia, said in a statement: “Aaron is an excellent hire for us and we are excited to have him on-board. He is an industry leader and brings extensive agency experience across multiple disciplines, which will be vital as we continue to develop market-leading solutions for our clients.”