Ziff Davis to launch Australian sales team

April 22, 2013 2:02

The parent company of games and men’s lifestyle brand IGN and Ask Men are to launch an Australian sales team after purchasing the company from News Corporation.

Ziff Davis Media has confirmed it will take control of local business operations in from July. News Australia had previously represented the brands in Australia.

“We’re thrilled to be launching Ziff Davis Australia – allowing us to take our established powerhouse brands to the next level, and introducing the opportunity to bring other globally successful sites to the country. We have ambitious plans to build our consumer and sales offerings in Australia and to take advantage of the myriad advantages of becoming an owned and operated business. Our team will be further strengthened with the best local talent available,” said James Whitehead, general manager, Ziff Davis Australia.

The company has also signalled it might launch new brands in Australia in the future, its other brands include: geek.com, pcmag.com and logicbuy.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

AskMen IGN