F.Y.I.

Zing picks up Banrock Station business

November 16, 2010 5:13

Wine brand Banrock Station has appointed PR Agency Zing to work on its latest campaign.

The announcement:

Zing is pleased to announce the recent addition of Constellation Wines’ brand, Banrock Station, to its client list.

Banrock Station has been bringing the message of conservation to the world for over a decade and Zing has been tasked with increasing consumer awareness of its environmental credentials. The PR campaign, which goes live early next year, is centred around Banrock Station’s environmental commitment and will provide numerous opportunities for consumer participation.

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Topics

Constellation Wines PR public relations Zing

1 COMMENTS

Stilgherrian 16 Nov 10

Yeah, but is the wine any good?

“This Banrock Station campaign is extremely rich in PR opportunities,” says Zing managing director, Preya McMahon. But I’d have thought PR was about messages that were relevant to me, the consumer, rather than you, the PR person looking for whatever it is that PR people look for.

So, is the wine any good?

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