Zuni wins Canon’s social media account

Canon has appointed digital strategic consultants Zuni to develop a social media strategy for the brand.

The announcement:

Canon has engaged Zuni to develop a social media strategic framework that will take its consumer engagement to the next level and support Canon’s business objectives. Canon has already amassed a strong fan and follower base across its key social channels. Zuni’s strategic focus is on mastering engagement thus converting more of their audience to participants, and ultimately being able to quantify the impact of social on business outcomes. Zuni’s strategic social framework will be adopted by Canon and their partner agencies for implementation.

Viv Lee, the General Manager of Marketing, said “Zuni’s extensive experience in developing digital and social strategy and their collaborative approach with our other agency partners made them the ideal partner to work with us on this project.”