10 content marketing trends to watch this year
In this guest post that first appeared on LinkedIn, Josh Black ponders on the content marketing trends that will emerge this year in Asia Pacific.
I think it would be fair to say that almost everyone working in the content marketing is looking ahead, but very few understand where it is all really heading. If we look at the trends though, they possibly hold some clues to where it could be moving and what the future holds.
Here are 10 content marketing trends that I’m keeping a close eye on in 2016:
Robotic algorithms. You have probably already read at least one or two articles today that were written by a robot. The Associated Press (AP) is already using robots to write around 3,000 stories a quarter and that number is set to grow in 2016.
Really great article. I read a lot on content marketing, but this is excellent and the integrated strategies really top stuff. Thanks for sharing.
Thank goodness that means top quality content is more important than ever!
No it’s not the first screen.
“Overall, Americans aged 2 and up watched 31-and-three-quarter hours of TV per week during Q2, or more than 4-and-half-hours per day. By contrast, Americans watched exactly one hour of video online or on a mobile phone per week during the same period, per Nielsen’s count.”
But I sure welcome the demise of the term ‘2nd screen’.
I’m looking forward to Australian marketers using less jargonistic, self-important twaddle and creating content that is useful and relevant for their Australian audiences.