10-year radio careers may not exist anymore, warns former breakfast radio host
Media personality and former breakfast radio host, Maz Compton, has opened up about her time on radio and the current social media landscape in an interview with Mumbrella prior to her appearance at the Entertainment Marketing Summit.
Compton, who runs Super Rad Productions and previously hosted a Facebook Live breakfast show, will sit on a panel discussing Facebook Live at Mumbrella’s Entertainment Marketing Summit on November 30 at the Seymour Centre.
Detailing the current radio environment she said that it was an extremely tough market to break into today, with radio personalities that virtually owned timeslots.
Facebook Live certainly is a genuine marketing opportunity, but brands don’t need to partner with existing media companies to take advantage. FB is pretty much pay-to-play, so maximise your spend by building your own audience yourself. Just make sure you have a strategy in place first and some people who know how to make good content..
There are still plenty of people and shows that are going the distance. One network in particular is unfortunately slapping shows together based on social media reach and they still haven’t worked out that it doesn’t translate on air.