13Cabs becomes official ‘booty call’ partner
The taxi industry is repositioning itself as the convenient transport option for various life stages and events – including booty calls and bromances.
One of the ads in the series features various exchanges between men and women as they organise their hook-ups, and then use a 13Cabs taxi to get together.
https://www.youtube.com/watch?v=N670c0Yg944&feature=youtu.be
This, according to 13Cabs, makes it the ‘official partner’ of the booty call.
I’d never risk a taxi not turning up if I wanted to [Edited under Mumbrella’s comment moderation policy]
The agency is very proud of this campaign aren’t they?
Good creative fit for the brand, in that the use of slang like “booty call” is as outdated as the taxi industry business model.
Well done!! Innovative, different and fresh. You won’t stop the idiots who utilise ride share services however, because they will never see the benefit of keeping money in the Australian economy instead they prefer sending 30 percent of their fare overseas to a multi national company who does nothing for Aussies but rip them off. Go Figure these morons………..