14 ways Buzzfeed found its Australian voice
Buzzfeed Australia has made a number of headlines of its own since launching last year. Nic Christensen sat down with some of its local team to talk about its model, what they’ve learned, and whether it has found its voice.
Inside BuzzFeed’s Australian office
If you were to make a listicle of things Buzzfeed Australia has learnt in the last 18 months one of them might be this: avoid cute things.
“Australians really don’t like to share koalas and kangaroos,” says Simon Crerar Buzzfeed Australia editor, with a strong hint of bemusement.
if this was in a list format i’d probably have read it.
Sorry but the only story they’ve broken (Latham) was broken in the Oz’s media diary months ago. I hate to praise Sharri but it’s a fact.
News, or investigations, this aint.
The question is, Can a company known for cat videos do news?
Yes it can.
And now, channel7, is doing cat videos as prime time programming. Funny ole world.
I don’t doubt Buzzfeed has some good content at times, but the click bait rubbish is (or at least was) so bad, that I will actively avoid visiting the site, to the extent of suggesting friends avoid it to.
Also this quote;
“Buzzfeed is a place where you can find what is going viral but also find original content that then goes viral.”
It makes me feel ill. All this focus on how to force your content to go ‘viral’ or that the public really care about ‘viral’ content.
What happened to good content with no gimmicks or tricks?
The more I learn about the Marketing and Advertising industries, the more I feel Bill Hicks was right.
“Now that might mean we might approach that in a different way – with the G20 it was explaining it in Beyonce GIFs”
Says it all really.
does Mumbrella have a stake in Buzzfeed? The incessant stories, and this fawning profile, seem to hint at such a relationship