MKR leaves little room for rival shows in Wednesday’s ratings
Ten’s comedy drama Mr & Mrs Murder lost some viewers on last week’s debut, pulling in an audience of 715,000, preliminary overnight metro ratings from OzTAM suggest.
Last week the show rated 782,000, a number which wasn’t helped by the poor ratings run-in from Glee which averaged 269,000.
This week, Ten dropped Glee and replaced it with double episodes of Modern Family, which fared slightly better, rating 357,000 and 367,000.
Last night’s biggest show was My Kitchen Rules on Seven which rated a strong 2.355m.
Did Ch9 say a 5% increase of audience YOY ?
The Voice is still to come but tracking backwards so far.
Mr & Mrs will have 603,000 next week with a measly 512,000 the following week. Will likely be canned or moved to a late spot thereafter. It’s peurile rubbish only appealling to the hardcore SM fans. This programming decision (to even make it after the first script reading) is another sympton in the forthcoming death of Channel 10. Just like the car building industry in the `1990s i.e. expensively made, dated design and unappealling to the majority of customers (bogans could never afford a new car, so the manufacturers never advertised to them. So why does TV?)
Ten’s definition of a hit is so low that even if Triscott’s prediction is correct, and I suspect it will do a little better than that, they’ll renew it. But this is the problem. You can’t sustain Ten until you get a number of shows which consistently get at least 900k viewers a week. A better strategy for Ten would be to invest in more Aussie dramas which display that promise. Other than Offspring they have none. And I suspect Reef Doctors, with a held back release won’t get them there either. Bevan Lee and John Holmes at Seven are the only drama network people with proven commercial pedigrees but Kerry Stokes will have to pay them even in their dotage to stop them defecting. Perhaps it is time to poach their protoges.