Publicis Group makes big bet on sports with 160over90 acquisition
160over90 oversaw campaign work for Manchester United's deal with Marriott Bonvoy (160over90)
Publicis Group has acquired global sports marketing agency 160over90 in a deal reportedly worth US$500 million (A$723 million), as it looks to deepen its access to what it describes as the “most high-value channels” for clients.
The deal, first reported by the WSJ over the Easter weekend, will see the holding company acquire 160over90 from WME Group and integrate it into Publicis Sports.
According to Publicis Group CEO Arthur Sadoun, the push into sports marketing marks the “next big bet” for the holdco.
