sports marketing

Sports marketing veteran joins Wasserman’s local push

‘Athletes are becoming media entities’: Amplify launches new sports division

Award-winning Aussie sports marketing agency relaunches under new name

Ashley O’Rourke exits as director at Publicis Sport & Entertainment

Nielsen announces new sports sponsorship metrics for advertisers

Sports marketers on why Australia doesn’t have a cultural marketing moment like the Super Bowl

Gemba names Octagon executive to lead marketing strategy

Sport is more than a luxury, it’s the next innovation battleground

Cricket Australia’s Karina Keisler to tackle the ball-tampering scandal at the Mumbrella Sports Marketing Summit

When it comes to sports marketing, Australia isn’t competitive enough 5

Baseball Australia becomes first local sports code to ban alcohol advertising 10

Telstra and AFL launch platform for players to create content 2

Sports intelligence company Gemba launches sponsorship evaluation tool Turnstile

NRL star Benji Marshall and A-League personalities join sports platform 20FOUR 1

The delicate art sports sponsorships: AFL star Matthew Pavlich on the balancing act

Broadcasters urged not to water down coverage of women’s sport

Securing support for Women’s Big Bash League is ‘hard work’, admits Cricket Australia 1