Sports marketers on why Australia doesn’t have a cultural marketing moment like the Super Bowl
M&C Saatchi Sport and Entertainment’s Richie Butterworth, Havas Sport & Entertainment’s Francis Coady, MKTG’s Matt Connell and Prism’s Shannan Quinn share their takes on what the closest thing Australia has to the Super Bowl might be, and suggest what Australian marketers can learn from one of the world’s biggest cultural marketing moments.
As Super Bowl LV takes place between the Tampa Bay Buccaneers and the Kansas City Chiefs, marketers, creatives, brands and more tune in from around the world, not to see a 43-year-old Tom Brady defy the laws of physics (well maybe also for that), but for the commercials.
The Super Bowl, first held in 1966, has become synonymous with some of the most innovative and iconic advertising ever to air on television.
And although it was widely reported that uptake on the coveted 30-second spots during the coverage was initially slower than usual, there’s little doubt that the USA’s unique, cultural marketing moment will be just as impactful as ever in 2021.
